Many articles are available on how entrepreneurs can close more deals and sell more products. These articles cover reliable deals methods that have been studied for a long time and additional top-to-bottom mental rules that can be used to influence an exchange unpretentiously. Many of these mental standards and methods fail to explain why they work, and instead focus on how to do it. JD Duarte, a long-time entrepreneur and businessman from Costa Rica, has unique strategies that will produce better results.
Customers won’t buy from you if you think you’re just following another business model or using business content. If customers feel that the product or service you offer will benefit them, they will be more likely to buy from you. A good way to start a negotiation is to say something that doesn’t really support you. Duarte says, “No matter if you’re the CEO or employed salesman, entering an exchange to win business is a heavy task. Only 4% of people trust sales reps, according to research. Do not try to be pleasant and prevail over them. Your trustworthiness should shock them.”
It is easy to shock someone by doing something that doesn’t really support you. It might even be an injury to your reputation. Show potential customers that your concern is more about their welfare than just putting money in your pockets. It may be tempting to keep a potential customer from speaking with a competitor. Instead of convincing them to sign on the spot, tell them to look at top competitors first. Then, give them the names.
The convention dictates that customers should be contacted multiple times before giving up. HubSpot data shows that responsiveness increases with each touchpoint until the fifth or sixth touchpoint. This is why you might run into the theory about unavoidable losses. In many cases, however, it is possible to win more business by not calling back. This approach may not work for every business, but if applied correctly, it can be very powerful and more effective than persistently attending subsequent meetups.
Your potential customer must have enough information about your product or service to make an informed decision. When you meet with potential customers, make sure you fully understand their needs and clarify what you are selling. You must then give the customer the option.
Your potential customer should be aware that they must take the next step. This is a crucial step. You’ll look foolish if you stop responding to their requests for follow-up.
Your target’s needs should be your first priority. Your conversation with your customer should be focused on their needs and wants, not what you have to offer. You should let your customer know that you spent more time trying to understand their concerns than trying to convince them.
Adds Duarte, “In your underlying conversations with an imminent customer, the focal point of your conversation should be on your likely customers’ needs, needs, and wants.” You should give priority to their needs. If you truly focus on the needs of your customer, you might find that your product or administration doesn’t meet their needs.
The fMRI neuro-symbolism reveals that when buyers evaluate brands, they base it on their personal emotions and experiences rather than data. Your clients evaluate more than the product of your business: they also assess you and how you like them.