This Wednesday and Thursday will see the Ad:Tech London once again bringing together the best in media and the tech world so that professionals can stay on top of what works in today’s, and tomorrow’s, marketing world. It’s an opportunity for heads of media operations to learn about trends, tactics and technologies that are occurring throughout the world. This year, attendees will be able to enjoy presentations by marketing leaders such as Stephane Berube, CMO for L’Oreal, Pete Blackshaw, Global Head of Digital and Social for Nestle and Brendon Eich, founder of Mozilla. In total, more than 120 business heads will be on hand to provide insight into the changing dynamic of marketing. In attendance will be Jose Daniel Duarte Camacho part of Costa Rica’s marketing community.
Ad:Tech is an exclusive event, requiring approval to attend. Three-quarters of attendees are hand-picked senior brand and media decision-makers who control marketing or new technology investments of more than $1 million. The remaining quarter is comprised of suppliers that are vetted prior to attendance being granted. Ad:Tech is the only industry event that restricts suppliers, ensuring a more exclusive and relevant experience for both buyers and suppliers.
Duarte is a leading businessman and entrepreneur from San Jose, Costa Rica. He is also a partner and Commercial Director of DLB Group Worldwide, an internationally-recognized marketing firm with offices in Venezuela, Mexico and Costa Rica. “Our group always strives to be a vanguard organization that produces material based on advanced, forward-thinking creatives,” explains Camacho. “Participation in Ad:Tech is an excellent way for us to gather new resources and ensure that we can meet this goal.”
The seasoned professional kicked off his business career over 20 years ago with the launch of his first business in Heredia, Costa Rica. The business, DecoCar, sparked Jose’s entrepreneurial spirit and is still thriving today. Because it is able to support itself, Jose has been able to concentrate on other projects while managing an oversight role in the company. He is working closely with several software engineers to launch a platform that, although is still under wraps, is described as a truly unique undertaking that will shake the foundation of several software applications on the market today. “I’m passionate about staying on top of my game,” says Jose. “It’s imperative that I do so if we want to remain on the cutting edge of development and keep our clients happy.” Through the hard work and dedication shown by Duarte, DLB has enjoyed partnerships with companies such as Jose has been responsible for inking deals with companies like DirectTV, Audi, Subway and DHL, among many others.